Technology is almost never the bottleneck in a digital transformation. The organisations that get digital adoption right invest in change management at the same level they invest in the technology itself.
Most digital transformation programmes invest heavily in strategy, architecture, and build — and underinvest in adoption. The result is sophisticated technology sitting underutilised, and frustrated users reverting to manual workarounds. The return on digital investment never reaches its potential.
Digital transformations with strong change management programmes consistently outperform those without — meeting objectives on time and realising the value the technology was built to deliver.
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